Beauty Boosts

PHB Ethical Beauty Loose Mineral Foundation & Lemon Corrector

{Ad-Review} Products gifted in an unpaid collaboration. All opinions are honest, as always.

I have written about my love for BareMinerals Original Foundation, but is there something even better?

I’m so impressed with PHB Ethical Beauty’s Mascara (one of the best I have ever used – conventional mascaras included) and Blusher (highly pigmented and smooth to apply) so I thought I’d try their Loose Mineral Foundation. Would it live up to my high expectations?

PHB Ethical Beauty Loose Mineral Foundation Full Size and Trial Sizes

PHB Ethical Beauty Loose Mineral Foundation Trial Sizes 

Before buying the full size foundation, I ordered some trial sizes from LoveLula, in Fair Rose, and Cream for £4.95 each for 1.5g. Fair Rose was too dark and too pink, and Cream made me look anaemic! So I went for PHB Ethical Beauty Loose Mineral Foundation in Fair Beige for £15.95, and it’s a good match. It’s a little dark for my pale winter skin, but will be perfect over summer. (For reference, I wear Fairly Light in BareMinerals, which is a great match for my skin.)


I love that you can buy trial sizes, and they would also be perfect to take on holiday. This foundation has SPF30, though I would always recommend applying an additional SPF product before any make-up. It is oil-free, 100% natural, Vegan, Cruelty Free and Halal Certified. It’s also free from nano particles, parabens, bismuth oxychloride, talc, formaldehyde, mineral oils, fillers, gluten, fragrance, preservatives & GM ingredients. PHEW!

PHB Ethical Beauty Loose Mineral Foundation Coverage 

The PHB Ethical Beauty Loose Mineral Foundation covers really well, and only takes one layer to blend away minor imperfections. I use my BareMinerals bareSkin Serum Liquid Concealer over the top, and it gets rid of everything apart from the blue vein under my eye. It does give a bit of a shiny finish though, as you can see here.PHB Ethical Beauty Loose Mineral Foundation just after application.

I lightly dusted my face with Arrowroot powder and it gave a more matte finish. PHB Ethical Beauty Loose Mineral Foundation after adding a dusting of arrowroot powder

This is how it looked after four hours: a bit of shine breakthrough but still good. PHB Ethical Beauty Loose Mineral Foundation after four hours
This is how PHB Ethical Beauty Loose Mineral Foundation looks when layered over BareMinerals Prime Time BB Primer. It gives a more matte finish and helped it last longer. Wearing PHB Loose Mineral Foundation over BareMinerals Prime Time BB Cream

PHB Ethical Beauty do two different powder primers, so I will be ordering one of them to try next.

PHB Ethical Beauty Lemon Colour Corrector 

In the photo above, I am also wearing PHB Ethical Beauty Lemon Colour Corrector (£16.25). I hoped it would help my blue vein problem, and the general underage darkness that comes with having young children, and I think it makes my eyes look a bit less tired! It is a yellow toned powder and I put it on after my primer, before the foundation. PHB Ethical Beauty Colour Corrector ReviewIt does help take the blue tone out a bit, but I didn’t notice enough of a difference to buy it again after this one is finished. However this tub will probably last me years!

My Verdict on PHB Ethical Beauty Loose Mineral Foundation   

Although the BareMinerals Foundation lasts better, I prefer the coverage of the PHB Ethical Foundation, so will continue to use it. I hope that the primer I have ordered will help it last a bit longer. I find that by late afternoon, it goes a bit ‘lumpy’ but have discovered that if I buff it in with a powder or kabuki brush, and then add another thin layer, it looks good again. Another thing to note is that it costs £15.95 for 8g whilst BareMinerals costs £26.50 for the same amount.

PHB Ethical Beauty also have fantastic eco-credentials, which is very important to me. PHB stands for Pure. Handmade. British. They make their lovely skincare products in Southern England and each is hand blended, filled and labeled, giving jobs to local people. 20% of their profit goes to charity, so I am very happy to recommend this product and this company, as they make great products and have great ethics.

Have you tried this foundation? Or do you have any other chemical free beauty brands you recommend? Leave me a comment if you can!

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