PHB Ethical Beauty Mascara: The Perfect Natural Mascara?

PHB Ethical Beauty Mascara: The Perfect Natural Mascara?

The perfect mascara: it’s is the holy grail of make-up, right? So hard to find, and I have set myself an extra challenge by trying to cut down the chemicals in my beauty products! I haven’t had much luck with natural mascaras in the past, so I wasn’t too optimistic about PHB Ethical Beauty Mascara. This All-In-One Natural Mascara has a lot of promises:

“It lengthens, thickens and volumises lashes with a gentle water-resistant formula that lasts all day without ever smudging or flaking. Made with a unique blend of botanical oils which nourish and protect, helping to lengthen and strengthen lashes naturally for beautiful eyes.”

So did it live up to this description?

PHB Ethic Beauty All In One Natural Mascara with box

PHB Ethical Beauty Mascara Brush

The packaging is minimal, with a  silver-colourd band and arrives in a cardboard box. The brush is a spiral bristle brush, which is my favourite kind. I never get on with the plastic brushes as I find my lashes just get stuck together. No such problems with this brush. It tapers to a narrow point, which is brilliant for getting into the corners and for the lower lashes. PHB Ethical Beauty Mascara brush close up

PHB Ethical Beauty Mascara Results

In a word, I’m impressed. Very impressed. Sorry for the slightly scary close ups, but these photos do show just how effective this mascara is. They are all untouched images (I wouldn’t even know where to begin attempting to retouch them anyway!) PHB Ethical Beauty Mascara adds both length and volume, and doesn’t clump.

PHB Ethical Beauty Mascara: One Coat on One Eye

To show you the difference this mascara makes, I just used it on one eye to begin with. My lashes are naturally quite long, and have blonde tips, so although this result looks great, it hasn’t added as much length as it might look.

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PHB Ethical Beauty Mascara: Two Coat on One Eye

I’d advise letting the first coat dry for about five minutes, before you add another (if desired – you could totally just use one coat!) Normally, because I have quite long lashes, I have to comb them through, but I didn’t really need to, thanks to the wire brush. I have put two coats on the left eye and just one on the right. You can’t see a huge difference in length but you can see there is more volume.

Two coats of PHB Ethical Beauty Mascara

Two coats of mascara on the left, one one the right.

Is PHB Ethical Beauty Mascara Waterproof?

Well, amazingly, I think it is! It’s certainly water resistant, if not waterproof. I’m not sure how it would cope with a proper deluge, but here I am after spending the afternoon in a hot tub, steam room and sauna – a slight smudge beneath the eye but totally acceptable for that amount of sweat!PHB Ethical Beauty Mascara after a steam room and sauna

It even looked reasonable after a few hours in the swimming pool at Center Parcs. I didn’t put my head under, but I did get splashed. A lot. It went into these little flakes, and they brushed off quite easily. And as you can see, the majority of it stayed on my eyelashes. PHB Ethical Beauty Mascara after getting splashed in the swimming pool

PHB Ethical Beauty Mascara’s Eco Credentials

The mascara has a pretty impressive list of eco credentials:

  • Paraben Free
  • No Nano Particles
  • No Talc or Fillers
  • No Mineral Oils or petrochemicals
  • No GM Ingredients
  • No palm oil
  • Fragrance free
  • Vegan
  • Cruelty Free
  • Halal Certified
  • Gluten Free
  • Suitable for sensitive eyes
  • PHB is a family business
  • 20% of their profit goes to charity

After using this natural mascara for a few months, I am now finding it is getting a little cloggy, so I am having to use my trusty lash comb occasionally. But it’s not a problem, just something to be aware of.

This mascara comes in black and brown.  It’s £15.95, so on a par with higher end mascaras, and considering how well it performs, and it’s eco-credentials, I think that is quiet reasonable. You can buy it at Love Lula*, one of my favourite online shops, which specialises in ethical beauty products.

This is the second PHB Ethical Beauty product I’ve tried and I loved the blusher just as much. I’m sure I’ll be trying more products over the next few months.

Have you discovered any ‘green’ beauty items that are just as good (or even better!) than their high street alternatives? I’d love to hear about them – please leave me a comment!

PS. I’ll let you in to a little secret: I have barely any eyebrows left after over-zealous plucking in the nineties. You can find out I get them to look a LOT fuller, and see the ‘before’ images, on my post about eyebrows.

Why not pin this for later so you can find it again when your mascara runs out?

The Perfect Natural Mascara? PHB Ethical Beauty Mascara Review

Linking up with A Moment With Franca for #KCACOLS.

*This is an affiliate link, which means that I may gain a few pennies if you click though and buy this mascara. It won't cost you any more though, don't worry!


  1. 24th July 2018 / 3:32 pm

    I’ve had this lovely mascara for a few months and I am so happy organic brands manage to achieve such great formulas ! Boho green and SoBio Ethic are other organic brands I really like !

    • 24th July 2018 / 3:32 pm

      Ah thanks so much for the tip off, I will investigate them! Xx

  2. Catherine
    10th June 2017 / 7:40 pm

    I love PHB too! I bought the brown mascara and liked it, especially as most other brown mascaras make my eyes hurt and cry. However, after less than 2 months, it’s become thicker and very cloggy,so that I have to clean the brush each time I want to apply it. Which means I can’t use it when I’m in a hurry. Thanks for your reviews.

    • 11th June 2017 / 9:14 pm

      Ah mine did that too after a while, I guess it’s because it doesn’t have any preservatives in it. I find that using a metal lash comb really helps – I got a great one from Boots No7 that works a treat. Good to hear it doesn’t irritate your eyes xx

  3. 29th January 2017 / 10:10 am

    I’m allergic to so much make up. If I wore mascara this might be the one for me! #kcacols

    • 2nd February 2017 / 10:11 pm

      Ah that must be so hard, it can be a real mine field can’t it. Thanks for popping by xx

  4. 29th January 2017 / 9:45 am

    this actually sounds and looks good! its hard to find natural products that are good. but i find more and more are coming onto the market. love the look of the brush too – like you say to get into the corners and the bottom lashes 🙂
    Thanks so much for linking up at #KCACOLS. Hope you come back again next Sunday!

    • 2nd February 2017 / 10:04 pm

      Thanks Emma, it is such a winner, I love it! xx

  5. Carolina Twin Mom / Mary Peterson
    26th January 2017 / 3:09 pm

    Holy cow, your lashes look AWESOME! I personally feel that I can skip all other eye makeup EXCEPT mascara. A gal can look asleep without it!

    • 26th January 2017 / 6:09 pm

      I totally agree, I feel like a mole without mascara! xx

  6. 25th January 2017 / 3:40 pm

    Well I love the look of this natural mascara my lovely and your review is really detailed. I will have to definitely try this…#KCACOLS

    • 25th January 2017 / 7:07 pm

      Thank you Kelly-Anne, I really love it and I hope you do too if you try it xx

  7. 25th January 2017 / 12:27 pm

    I think it looks great. It is good to know that there are well made natural beauty products out there.

    • 25th January 2017 / 7:09 pm

      Thanks Ali, I’ve been looking for the perfect mascara for a long time, I’m so happy I’ve found it! xx

  8. Ruth
    23rd January 2017 / 8:56 pm

    This one looks amazing, I don’t wear much makeup but I always use mascara. Once my current one runs out, I must give this a try!

    • 23rd January 2017 / 8:58 pm

      It really is a good one! xx

  9. Susan
    23rd January 2017 / 1:26 pm

    Oh I love a good honest Mascara post. (That is the MUA in me).

    S x

  10. Grainne Arif
    23rd January 2017 / 12:16 pm

    Ohhh I’m always on the hunt for a new mascara, I have long lashes but they are Sooooooooooo straight, its drives me crazy. Does this lift them a little at all? It looks like it does on the photo, just wasn’t sure whether yours point upwards naturally (mine go down!!!). Either way, my eyes are stinging more as I get older and I think natural beauty products, especially on the eyes is the way to go. Lovely post x

    • 23rd January 2017 / 1:52 pm

      Thank you Grainne. You might need to curl your lashes first – I’d say it does give some uplift but I never normally curl mine as they seem to point upwards naturally. And there’s nothing worse than stinging eyes, is there? xx

  11. 23rd January 2017 / 11:00 am

    Perfect timing, mines just run out so up for a change now:) x

    • 23rd January 2017 / 1:50 pm

      Oh good, that is perfect timing indeed! I hope you love it if you get this one xx

  12. 23rd January 2017 / 9:56 am

    Wow this looks fab! I have really short lashes and am always keen to try something new that might improve them, this looks great!

    • 23rd January 2017 / 10:57 am

      Thanks Amy, I hope you love it as much as I do xx

  13. 22nd January 2017 / 11:31 pm

    Looks great! I always spend a bit more on mascara than any other makeup I use and didn’t think than an ethical one would be any good! I may well try this one xx #KCACOLS

    • 23rd January 2017 / 10:57 am

      I have to say I was pleasantly surprised that it is SO good! xx

  14. 22nd January 2017 / 2:03 pm

    Looks like a great effective product. Will give it a try, mascara is the one thing I can’t live without x

    • 22nd January 2017 / 10:19 pm

      Me too, it’s definitely a desert island necessity isn’t it! xx

  15. 22nd January 2017 / 1:18 pm

    Look at those lashes! Will deco give it a bash once I have run out. If I do one make up thing in the morning it is mascara. Never a good look without it. X

    • 22nd January 2017 / 10:20 pm

      I totally agree, it’s a must have! Especially this one xx

  16. Rachael Savage
    22nd January 2017 / 11:34 am

    Those lashes look amazing … time to order, mine are so pale & need mascara daily to make me feel human!! x

    • 22nd January 2017 / 10:21 pm

      Thanks Rachael, I hope you get on with it as well as I do! xx

  17. Kate
    22nd January 2017 / 11:15 am

    I’m definitely going to try this when my current Clinique naturally glossy one runs out. Think my lashes are a bit like yours and I find lots of mascaras can look a bit clumpy/ unnatural on me so have always stuck with the Clinique one but the PHB one looks perfect!

    • 22nd January 2017 / 11:19 am

      Thanks Kate, I must have tried hundreds over the years and this is easily my favourite. Do let me know how you get on if you buy it xx

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