Contains affiliate links. All opinions are honest, as always.
The perfect mascara: it’s is the holy grail of make-up, right? So hard to find, and I have set myself an extra challenge by trying to cut down the chemicals in my beauty products! I haven’t had much luck with natural mascaras in the past, so I wasn’t too optimistic about PHB Ethical Beauty All In One Mascara. Read on to find out if PHB All In One Mascara lives up to my high expectations.
This natural mascara has a lot of promises:
“It lengthens, thickens and volumises lashes with a gentle water-resistant formula that lasts all day without ever smudging or flaking. Made with a unique blend of botanical oils which nourish and protect, helping to lengthen and strengthen lashes naturally for beautiful eyes.”
So did this natural, non-toxic mascara live up to this description? Read my review of PHB Ethical Beauty All In One Mascara to find out!
PHB Ethical Beauty All In One Mascara Brush
The white tube is minimal, with a metallic-green-coloured band and arrives in a cardboard box.
The brush is a spiral bristle brush, which is my favourite kind. I never get on with the plastic brushes as I find my lashes just get stuck together. No such problems with this brush. It’s good for getting into the corners and for the lower lashes.
PHB Ethical Beauty All In One Mascara Results
In a word, I’m impressed. Very impressed. PHB Ethical Beauty All In One Mascara adds both length and volume, and doesn’t clump.
These photos show just how effective this mascara is. They are all untouched images.
PHB Ethical Beauty All In One Mascara In Action
To show you the difference this mascara makes, I just used it on one eye to begin with. My lashes are naturally quite long, and have blonde tips, so although this result looks great, it hasn’t added as much length as it might look. Picture one shows one eye with naked lashes and one with one coat of PHB Ethical Beauty All In One Mascara. The second picture shows the eye with two coats, and the final photos shows both eyes with two coats of mascara.
I advise letting the first coat dry for about five minutes, before you add another (if desired – you could totally just use one coat!) Normally, because I have quite long lashes, I have to comb them through, but I didn’t really need to, thanks to the wire brush.
Pin me!
Is PHB Ethical Beauty All In One Mascara Waterproof?
It’s certainly water resistant, if not waterproof.
I’m not sure how it would cope with a proper deluge, but here I am after spending the afternoon in a hot tub, steam room and sauna – a slight smudge beneath the eye but totally acceptable for that amount of sweat!
It even looked reasonable after a few hours in the swimming pool at Centre Parcs. I didn’t put my head under, but I did get splashed. A lot. It went into these little flakes, and they brushed off quite easily. And as you can see, the majority of it stayed on my eyelashes.
Impressive!
PHB Ethical Beauty All In One Mascara’s Eco Credentials
The mascara has a pretty impressive list of eco credentials:
- Paraben Free
- No Nano Particles
- No Talc or Fillers
- No Mineral Oils or petrochemicals
- No GM Ingredients
- No palm oil
- Fragrance free
- Vegan
- Cruelty Free
- Halal Certified
- Gluten Free
- Suitable for sensitive eyes
- PHB is a family business
- 20% of their profit goes to charity
After using this natural mascara for a few months, I am now finding it is getting a little cloggy, so I am having to use my trusty lash comb occasionally. But it’s not a problem, just something to be aware of.
Where to Buy PHB Ethical Beauty All In One Mascara
This mascara comes in black and brown and you can by it here. It’s £16, so on a par with higher end mascaras, and considering how well it performs, and it’s eco-credentials, I think that is quite reasonable.
This is the second PHB Ethical Beauty product I’ve tried and I loved the blusher just as much. I’m sure I’ll be trying more products over the next few months.
Have you discovered any ‘green’ beauty items that are just as good (or even better!) than their high street alternatives? I’d love to hear about them – please leave me a comment!
PS. I’ll let you in to a little secret: I have barely any eyebrows left after over-zealous plucking in the nineties. You can find out I get them to look a LOT fuller, and see the ‘before’ images, on my post about eyebrows.
Why not Pin this for later so you can find it again when your mascara runs out?
I’ve had this lovely mascara for a few months and I am so happy organic brands manage to achieve such great formulas ! Boho green and SoBio Ethic are other organic brands I really like !
Ah thanks so much for the tip off, I will investigate them! Xx
I love PHB too! I bought the brown mascara and liked it, especially as most other brown mascaras make my eyes hurt and cry. However, after less than 2 months, it’s become thicker and very cloggy,so that I have to clean the brush each time I want to apply it. Which means I can’t use it when I’m in a hurry. Thanks for your reviews.
Ah mine did that too after a while, I guess it’s because it doesn’t have any preservatives in it. I find that using a metal lash comb really helps – I got a great one from Boots No7 that works a treat. Good to hear it doesn’t irritate your eyes xx
I’m allergic to so much make up. If I wore mascara this might be the one for me! #kcacols
Ah that must be so hard, it can be a real mine field can’t it. Thanks for popping by xx
this actually sounds and looks good! its hard to find natural products that are good. but i find more and more are coming onto the market. love the look of the brush too – like you say to get into the corners and the bottom lashes 🙂
Thanks so much for linking up at #KCACOLS. Hope you come back again next Sunday!
Thanks Emma, it is such a winner, I love it! xx
Holy cow, your lashes look AWESOME! I personally feel that I can skip all other eye makeup EXCEPT mascara. A gal can look asleep without it!
#KCACOLS
I totally agree, I feel like a mole without mascara! xx
Well I love the look of this natural mascara my lovely and your review is really detailed. I will have to definitely try this…#KCACOLS
Thank you Kelly-Anne, I really love it and I hope you do too if you try it xx
I think it looks great. It is good to know that there are well made natural beauty products out there.
#KCACOLS
Thanks Ali, I’ve been looking for the perfect mascara for a long time, I’m so happy I’ve found it! xx
This one looks amazing, I don’t wear much makeup but I always use mascara. Once my current one runs out, I must give this a try!
It really is a good one! xx
Oh I love a good honest Mascara post. (That is the MUA in me).
S x
Ohhh I’m always on the hunt for a new mascara, I have long lashes but they are Sooooooooooo straight, its drives me crazy. Does this lift them a little at all? It looks like it does on the photo, just wasn’t sure whether yours point upwards naturally (mine go down!!!). Either way, my eyes are stinging more as I get older and I think natural beauty products, especially on the eyes is the way to go. Lovely post x
Thank you Grainne. You might need to curl your lashes first – I’d say it does give some uplift but I never normally curl mine as they seem to point upwards naturally. And there’s nothing worse than stinging eyes, is there? xx
Perfect timing, mines just run out so up for a change now:) x
Oh good, that is perfect timing indeed! I hope you love it if you get this one xx
Wow this looks fab! I have really short lashes and am always keen to try something new that might improve them, this looks great!
Thanks Amy, I hope you love it as much as I do xx
Looks great! I always spend a bit more on mascara than any other makeup I use and didn’t think than an ethical one would be any good! I may well try this one xx #KCACOLS
I have to say I was pleasantly surprised that it is SO good! xx
Looks like a great effective product. Will give it a try, mascara is the one thing I can’t live without x
Me too, it’s definitely a desert island necessity isn’t it! xx
Look at those lashes! Will deco give it a bash once I have run out. If I do one make up thing in the morning it is mascara. Never a good look without it. X
I totally agree, it’s a must have! Especially this one xx
Those lashes look amazing … time to order, mine are so pale & need mascara daily to make me feel human!! x
Thanks Rachael, I hope you get on with it as well as I do! xx
I’m definitely going to try this when my current Clinique naturally glossy one runs out. Think my lashes are a bit like yours and I find lots of mascaras can look a bit clumpy/ unnatural on me so have always stuck with the Clinique one but the PHB one looks perfect!
Thanks Kate, I must have tried hundreds over the years and this is easily my favourite. Do let me know how you get on if you buy it xx