Beauty Boosts

Emani Midnight Organic Soy Mascara Review

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Natural mascaras are, in my experience, a bit hit or miss. I’ve tried many over the last few years and very few make it to ‘buy again’ status. The latest natural mascara I’ve tried is Emani Midnight Organic Soy Mascara, from Love Lula. Will this natural mascara make it to my Mascara Hall of Fame? Read my Emani Midnight Organic Soy Mascara review to find out!

Emani Midnight Organic Soy Mascara Review

About Emani Vegan Cosmetics

Emani Vegan Cosmetics only use all-natural ingredients, combining natural minerals with certified-organic botanicals, oils, and waxes. They aim to create certified vegan and natural, “skin-friendly cosmetics in a wide array of colours which exceed the standards of the professional make-up industry yet remain affordable for everyday use.” 

Emani Vegan Cosmetics was established 20 years ago and all products are made in California. The line is created by professional make-up artist Michelle Doan and a team of ecology friendly chemists, aestheticians and dermatologists. All Emani mineral-based cosmetics are free of preservatives, talc, oil, waxes, fragrances, and other chemicals that can irritate skin and cause breakouts.

About Emani Midnight Organic Soy Mascara

Emani say:

“This soy-infused eye make-up item aims to act as both a mascara and a lash treatment. A natural soy based mascara that strengthens, nourishes, and repairs lashes while staying long lasting and smudge proof. It produces sexy, full, curvy lashes – no clumps, smears, or flakes here-just lush, luxurious lashes.  “

Emani Vegan Cosmetics

This mascara contains organic soy extract to strength, nourish and repair lashes. It has organic jojoba oil to recondition hair follicles, lengthen and define lashes. It’s fragrance-free and vegan friendly. It doesn’t contain talc, parabens, fillers, petroleum or mineral oils and it removes easily with facial cleanser or facial soap.

The silver-coloured packaging looks fab, and the brush holds a lot of mascara. I found it a little on the large size – it’s hard to get to the shorter lashes without getting it everywhere.

Emani Midnight Organic Soy Mascara brush close up

After putting this mascara on, lashes do look and feel healthier, and don’t get a crispy feel that some mascaras give.

My Verdict on Emani Midnight Organic Soy Mascara

Emani say this natural soy-based mascara is long-lasting, and helps give the look of healthy lashes. I put this mascara through its paces to see how it performs. Here you can see me wearing Emani Midnight Organic Soy Mascara on one eye – it does give a reasonable amount of length and volume, and it gives a very dark black look.

One eye wearing Emani Midnight Organic Soy Mascara
One eye wearing Emani Midnight Organic Soy Mascara

You can build the volume and length by wearing two coats, as I am showing in this photo. My husband actually noticed my lashes were really dark, so that is saying something!

Wearing two coats of Emani Midnight Organic Soy Mascara
Wearing two coats of Emani Midnight Organic Soy Mascara

Unfortunately, this lovely clean, separated lash look doesn’t last all that well, however. This photo shows my eyes at the end of the day and you can see how the colour has slipped below my eyes and also my lashes are less defined, and a bit stuck together.

Day-old Emani Midnight Organic Soy Mascara
Emani Midnight Organic Soy Mascara by evening

My skin is on the oilier side, so you may find it lasts better if you have dryer skin. You can buy Emani Midnight Organic Soy Mascara for £18 here. This one hasn’t made it to my ‘buy again’ list, as although it’s a nice mascara, I have found other natural mascaras that work better. Check out my review of PHB Ethical Mascara, and Inika Long Lash Mascara if you’d like to see the ones I recommend.

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Clean Beauty: Emani Midnight Organic Soy Mascara Review

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