Beauty Boosts

Hiro Mascara: 100% Natural, Vegan Mascara Review

{Ad-Review} Products gifted in an unpaid collaboration. All opinions are honest, as always. This blog post contains affiliate links. If you click through a link and buy something, I may receive a small commission. Find my full disclosure policy here.

{Ad-Review} Products gifted as part of my unpaid partnership with Love Lula. Contains Affiliate links.

Mascara. It’s a staple in most make-up bags, and I’m always looking for a new one to try. Since swapping my beauty products for natural, clean alternatives, I have found some great ones. These include PHB Ethical Mascara which you can read about here, and Inika Long Lash Vegan Mascara, which you can read about here. These are both winners for me, so how does Hiro’s 100% natural, vegan mascara rate? Read my Hiro Mascara review to find out.

Hiro Mascara Review

About Hiro Natural Make-up

Love Lula says: “Hiro is a high-performance natural cosmetics line made with 100% natural ingredients that improves skin texture and tone. Founded in 2011 in co-operation with make-up artists who wanted to work with cleaner, non-toxic products, Hiro only uses the purest, highest quality ingredients that improve the health of your skin while providing a flawless, weightless coverage.”

I’m a big fan of Hiro’s natural (yet incredibly pigmented) lipstick which you can read about here.

About Hiro Mascara

This mascara is 100% natural and vegan, and comes in a matte black tube, with a shiny black cap.

Hiro 100% natural mascara review

It’s shorter than any other mascara tube I’ve used, which is deliberate, to use less plastic. It comes in a small recycled cardboard box. Hiro Mascara has a traditional bristle brush, which I always prefer as I think it gives better definition.

Hiro say “The unique formula is conserved with a special herbal mix and contains coffee which helps promote lash growth and health. This almost entirely organic mascara is easy to apply, smudge-free, waterproof and stays put all day. It’s also ideal for sensitive eyes.”

I have found this to be true, apart from the smudge-free part. Unfortunately a few hours after wearing it, I do sometimes notice little smudges beneath my eyes. Other than that though, it’s a fantastic mascara. It does need quite a bit of extra effort to separate the lashes, so it’s not one to use when you’re in a big rush!

How Hiro Mascara Looks on Me

This is how Hiro Mascara looks with one coat:

Hiro Mascara review: Wearing one coat of Hiro Mascara in Black

This is how Hiro Mascara looks with two coats:

Hiro Mascara review: Wearing two coats of Hiro Mascara in Black

As you can see, you can built both volume and length by adding a second coat, without it going all clumpy. This mascara is very pigmented, giving a really rich black colour. I love the way it looks, but it is a little messy to apply as it’s quite wet. I also find I need to comb my lashes through a few times with a lash comb, as they can stick together.

One thing I have only recently discovered is that this mascara doesn’t go well with rain. I got caught in a rain shower and had quite a bit of smudging under my eyes. It was easy to tidy up, and the lashes themselves still looked pretty good, so although some of it ran, it didn’t all come off.

Hiro Mascara Ingredients

Aqua, Zea Mays (Corn) Starch, Matricaria Recutita (Chamomile)*, Coffea Arabica (Coffee Powder), Lecithin ¹*, CI 77019 (Mica), Copernicia Cerifera (Carnauba) Wax, Oryza Sativa (Rice) Powder, Helianthus Annuus (Sunflower) Seed Oil,Tocopherol (Vitamin E), Vanilla Planifolia*, Citrus Grandis (Grapefruit) Seed Extract, Origanum Vulgare (Oregano) Leaf Extract*, Thymus Vulgaris (Thyme) Extract*, Cinnamomum Zeylanicum Bark Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract*, Hydrastis Canadensis (Goldenseal) Root Extract*, Citrus Medica Limonum (Lemon) Peel Extract, Benzyl Benzoate**, Cinnamal**, Cinnamyl Alcohol**, Citral**, Coumarin**, Eugenol**, Geraniol**, Limonene**, Linalool**. May contain: CI 77499 (Black Iron Oxide), CI 77491 (Red Iron Oxide), CI 77492 (Yellow Iron Oxide), CI 77891 (Titanium Dioxide) *Certified Organic ¹ derived from plants **Naturally occurring compound in essential oils; not an added ingredient

Where to Buy Hiro Mascara

You can buy Hiro Mascara in Black for £17.95 from Love Lula here* and is also available in Brown for the same price here*.

I hope you found my review of Hiro Mascara useful, why not Pin it for later?

Hiro Mascara Review - 100% Natural Vegan Mascara Tried and Tested

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