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If you’ve followed my blog for a while, you’ll have noticed that I’m *slightly* obsessed with make-up and skincare. It’s not a new thing. I think I got my first lipstick when I was about 12 (a hideous dark plum, if memory serves). It’s been a love affair ever since. Back in the day, I would spend all my pocket money on Natural Collection. So even then, I was interested in natural beauty – though I’m pretty sure those products hadn’t been near a natural ingredient! Now, many (many) years later, I’ve made the switch to cleaner beauty, and my skin has never been happier!
Why I Made the Switch to Cleaner Beauty
Interested in finding tried and tested clean and natural beauty products? You can find my natural beauty boost archives here.
What is Clean Beauty?
“Clean, for us, is quite intense: It means a non-toxic product that is made without a long, ever-evolving list of ingredients linked to harmful health effects from hormone disruption, to cancer, to plain-old skin irritation. To name just a few: parabens, phthalates, PEGs, ethanolamines, chemical sunscreens, synthetic fragrance, BHT, BHA. We look at studies and decide what ingredients we can live with, and those we canโt. It can be a murky science, but we go with the clear offenders: Do you want antifreeze (propylene glycol) in your moisturizer? Weโre going to guess no.”
goop
Weleda Are Helping Me Switch to Cleaner Beauty

Weleda have sent me a treasure box of mini natural body products to try to help raise the profile of their Cleaner Beauty mission. Aside from being ultra cute, the mini products, including body washes, body lotions and oils are natural and smell gorgeous. Ava and Thea had a great time sniffing them all!
Weleda take clean beauty seriously. They’ve been growing and creating 100% natural, organic body care products for nearly a century. Lots of their products have the original recipes, so they’ve obviously stood the test of time.
Cleaner beauty is more than a mandate to remove โnastiesโ from products, although thatโs a good start! Itโs a total, holistic approach to wellbeing, understanding that true beauty is more than skin deep. Itโs also a firm belief in the importance of honest, authentic, ethical brand values and working practices โ clean by name, clean by nature. In addition to the quality of our raw materials, we place great emphasis on sustainable and socially responsible trade, more commonly known as fair trade. We consistently avoid synthetic dyes and fragrances or โnature-identicalโ preservatives.
Weleda
Meet The Products That Helped Me Switch to Clean Beauty

My first clean beauty success was discoveringย Kimberly Sayer Ultra Light Facial Moisturiser, which you can read about here. I found it years ago and haven’t swayed from it since, which is very unlike me, as I love trying new products.ย
The first clean mascara I found that I loved is by PHB Ethical Beauty. Aside from its impressive lash-lengthening and volumising properties, it has great ethical credentials.
- Paraben free
- No nano particles
- No talc or fillers
- No mineral oils or petrochemicals
- No GM ingredients
- No palm oil
- Fragrance free
- Vegan
- Cruelty Free
- Halal Certified
- Gluten free
- 20% of PHB’s profit goes to charity
Read more about PHB Ethical Beauty All in One Mascara, and see before and after pictures of my lashes here.


Finding a great clean shampoo and conditioner took me ages and loads of failed attempts. But I’m thrilled to have found two fab options that make my hair happy. Giovanni Eco Chic Shampoo and Conditioner, which you can read about here.
A more recent discovery isย Trilogy Shampoo and Conditioner, which I reviewed here.


Foundation can be a hard nut to crack anyway and throwing a desire for clean ingredients into the mix makes it even more tricky! I’m impressed by RMS Beauty ‘Un’ Cover-up, which you can read about here. I’ve also recently discovered Inika mineral foundation which i’ll be reviewing soon. Spoiler alert: I love it!
What are your thoughts on cleaner beauty? Is it something you’ve been considering? I hope this post has helped shed some light on why the switch to cleaner beauty is so important to me.




Your blog is so aesthetic. I use organic beauty since 2006. I already know Weleda (I like night cream of iris). I tried a serum from Stella McCartney but not happy with it (and really expensive as well as Tata Harper). Going to check if I can find Kimberley Sayer in my country ๐
Thanks so much for reading Sophie, I hope you have more success with Kimberly Sayer than you did with the Stella McCartney one, how disappointing to spend so much money on something that you werenโt impressed with, I hate it when that happens x